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New UK Cookie Law: 26 May 2012

On 26th May 2011, new cookie laws came into force in the UK that affect most web sites.

What is a cookie?

Cookies are small files that websites put on your hard drive when you first visit, which acts as an identification card that's uniquely yours. Its job is to notify the site when you've returned. While it is possible to misuse a cookie in cases where there is personal data in it (take a look at this article for detailed information about this), cookies by themselves are not malicious.

Many websites use cookies. Cookies can help you be more efficient when using some websites. For example, cookies are responsible for storing online store data. Have you ever put something in a virtual shopping cart in an online store and then returned a few days later to find that the item is still there? That's an example of cookies at work. Cookies let you store preferences and user names, register products and services, and personalize pages.

However, if you never register or leave personal information at a site, then the server only knows that someone with your cookie has returned to the website. It doesn't know anything else.

The new cookie law

From 26 May 2012, if cookies are used in a site, the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 (UK Regulations) provide that certain information must be given to that site's visitors and the user must give his or her consent to the placing of the cookies.

The UK Regulations implemented into UK law the provisions of the amended E-Privacy Directive of 2009. The Directive required that the new laws be implemented into the laws of all EU Member States by 25th May 2011. The UK is only one of three member states to meet this deadline.

Aylesbury Skateboards recognizes privacy as being a concern for most individuals accessing the internet. This statement applies to the online collection of personal information via Aylesbury Skateboards' web site.

What personal information is collected?

Personal identifying information may include name, street address, phone number and/or e-mail addresses, and other similar information, some or all of which may be requested of you when interacting with our website.

How is personal information collected?

Personal information is collected by Aylesbury Skateboards only when you knowingly provide such information, for example when you register a product, subscribe for newsletter, and similar circumstances.

Why do we collect personal information?

We may use personal information provided by you in order to improve our product or service and to inform you about additional products or services that may be of interest to you. We may also share your personal information with third-party business partners so that they may provide services to Aylesbury Skateboards that are consistent with this statement.

How is your personal information treated?

We do not provide your personal information to third parties without your consent. We may disclose personal information only in special cases, such as when we believe in good faith that the law requires it, or to protect our rights or intellectual property.

What choices do you have?

If you do not want to receive e-mail, simply tell us when you provide your personal information or by following the instructions on our web site on how to remove your name from our mailing list. You have the right to access any personal information that we have collected from you. If you would like to review, correct, amend or delete your personal information, you may contact us here.